Opportunity

BackOffice Associates was an aspiring firm with sights set on becoming a leading presence through offering strong “back office” value to its clients.

In those earlier days starting out on Cape Cod, they knew they needed professional branding to help differentiate them from the competition and present a polished face to the world.

Outcome

Much has changed since then. BackOffice achieved its goal of spreading globally from its Cape Cod launchpad. Today, the company employs 800 data specialists in 25 offices around the world, and does business as Sinity.

Clearly, their hard work, expertise, knowledge and business acumen are responsible for their success.

But it’s also good to know that the solid brand presence created for them in those early days consistently served them well over the decades leading up to their new incarnation as Sinity.