Search “how much does brand strategy cost,” and you’ll mostly get the same non-answer: “it depends.” True, but not useful. Here’s what it…

Founders considering a brand engagement usually have some version of the same worry: what actually happens once we start? Branding has a reputation for being vague — mood boards, workshops with…

“Brand strategy” and “brand design” get used almost interchangeably — in job postings, in agency pitches, in the way founders talk about their own rebrands. That’s understandable; they show up together often enough that…

Search “brand strategist,” and you’ll get a mix of logo designers, marketing agencies, and genuine strategists — because the title gets used loosely enough to mean almost anything. That’s a problem if…

A logo isn’t a brand — it’s what a brand wears. Strategy is what it stands for. That idea is easy to agree with and hard to act on, because “strategy” gets used to mean almost anything: a mood board, a mission statement, a…

Plenty of founders think branding means a clean logo, two colors, and a tagline. They hire a designer, get something polished, put it on the website and the business cards, and wait for things to change.

When writing content for US and UK audiences, it’s essential to be mindful of the cultural and linguistic differences between the two regions. Here are some key points to consider:

A successful client/design firm relationship comes down to how well you understand the problem at hand, what is achievable, and what the client will consider a success …

Successful marketing communications start with a clear understanding of an organization’s position and master message. Appropriate variations of the master message drive the development of the individual promotional or advertising projects and campaigns. When properly executed …