NEWS + VIEWS
Top-notch branding won’t guarantee success — but it will increase your chances.
A Logo Isn’t a Brand: What Strategy Actually Buys You
Plenty of founders think branding means a clean logo, two colors, and a tagline. They hire a designer, get something polished, put it on the website and the business cards, and wait for things to change.
Guide to writing content for the US vs UK.
When writing content for US and UK audiences, it’s essential to be mindful of the cultural and linguistic differences between the two regions. Here are some key points to consider:
In Brief, Success.
A successful client/design firm relationship comes down to how well you understand the problem at hand, what is achievable, and what the client will consider a success …
Elements of Brand Communication.
Successful marketing communications start with a clear understanding of an organization’s position and master message. Appropriate variations of the master message drive the development of the individual promotional or advertising projects and campaigns. When properly executed …