NEWS + VIEWS

Good branding doesn’t guarantee a win. Bad branding guarantees you never get the chance to compete.

Straight takes on brand strategy and positioning — and the mistakes founders make when they skip both.

CREATIVITY Ralph Lucier CREATIVITY Ralph Lucier

How to Get Ideas Rolling.

Louis Pasteur said that fortune favors the prepared mind. Ideas favor the prepared mind, too. This is why it’s so important to be open to the possibilities that can pop up in every waking moment, and even in your sleep when you dream. The best idea can come from anywhere, and often, it’s from the most …

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CREATIVITY Ralph Lucier CREATIVITY Ralph Lucier

Where Do Ideas Come From?

So where do ideas come from? Anywhere and everywhere. They come from intuition. From sights, sounds, smells and texture. From going for a walk or listening to a lecture. From observations of pets, from unexpected encounters and from seeing things that are completely out of left field when you’re shopping.

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